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Home » If AI is addictive, where does the responsibility lie? With big tech or its users?

If AI is addictive, where does the responsibility lie? With big tech or its users?

Tarun Khanna by Tarun Khanna
June 9, 2026
in Artificial Intelligence
Reading Time: 4 mins read
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If AI is addictive, where does the responsibility lie? With big tech or its users?

Image Credit: https://techxplore.com/

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When I talk to my son, an engineering student, and we have a query or disagreement, he instantly turns to ChatGPT as his main source of information and confirmation.

He is not alone in this. The use of generative AI tools has exploded throughout different demographic groups. For many people, these tools can be entertaining, informative and advantageous. Moreover, they also have a dark side.

Generative AI is not official identified as addictive right now—the medical evidence is still being collected. But there is a vast amount of data displaying heavy use of chatbots and other systems that produce text, images and video leading to neural styles and behavior which can be related with addiction.

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In light of Meta’s and YouTube’s latest legal defeat in a landmark social media addiction trial, I believe it is time to ask whether or not a similar logic applies to generative AI—and how it could be handled. The beginning point might be to detect who carries responsibilities for overuse of generative AI.

The science in this isn’t settled, and there are some who recommend caution when using the term addiction. They endorse the use of different expressions including “complex use.” Moreover, in a latest paper, our team of researchers propose there is robust proof to suggest that generative AI has addictive properties.

Much-discussed examples consist of emotional dependency on chatbot corporations, persistent engagement with them, and the loss of real-world acquaintances and firends.

A main component here is that, as in all instances of addiction, the behavior has negative results for the user which can also affect both their private and professional lives.

If we follow the argument that generative AI is a candidate for addictive behavior, then we also want to look at responsibility. Societies tend to find approaches to deal with harm via conserving people or groups responsible for solving it. Those who could be accountable consist of legislators, regulators, industry and health systems.

Historical examples

Historical precedents consisting of smoking might provide insights into how the area of generative AI addiction could evolve.

Older readers may remember when the Marlboro Man would seem earlier than any feature movie of their local cinemas. It subsequently transpired that not only was smoking addictive and bad on your health, however that tobacco corporations knew this. Nevertheless, it was publicly denied.

This led to prolonged and high-profile litigation, finally ensuing in large-scale financial payouts and changes to the industry. These changes included the plain packaging of tobacco products and gruesome warning labels on them.

Gambling could be following a similar trajectory—and now social media corporations may be taking their first steps into a comparable process.

A main query is whether the makers of a product—be it tobacco, gambling or social media—are aware to its addictive properties. Another essential issue being viewed is whether or not certain corporations may even use the allegedly addictive properties in their products for corporate benefits.

AI isn’t tobacco, of path, but there may be parallels to be studied.

In our research, we’ve diagnosed four groups of stakeholders that are now being referred to as upon to deal with the challenges related to the possibility of addiction to generative AI.

The first is governments and regulators. These have a main role to play in emphasizing the issues, placing the rules of engagement, and growing incentives for other events to have interaction with the topic.

They can do this by needing labeling, limiting advertising, making use of liability law and imparting research funding—along with many other mechanisms.

But the most crucial function in addressing potential addictive behavior related with generative AI could be held by massive tech companies that develop and own these technologies—and stand to advantage financially from them.

These companies own and have get access to user data, which could be required to ascertain the features that support or alleviate addiction. They also are the parties that would advantage financially from addiction by growing consumer numbers and engagement, the principle currency of the digital age.

In addition to those two agencies, academic researchers have an essential role in amassing and decoding data, and offering the evidence required to recognize addiction and addictive features—in ways that permit for evidence-based totally political or legal debate.

Finally, civil society companiessuch as user or patient groups can assist by offering support, advocating for members’ interests, and establishing early-warning structures.

The point is that none of these interested parties can address the issue on their own. They want to collaborate.

Someone else’s issue

A main issue at the moment is the lack of structured debate about responsibilities—anybody assumes it is a someone else’s issue. But there is sufficient precedent showing how greater engagement from those includes with the issue may be obtained.

With tobacco, the World Health Organization (WHO) formed the Framework Convention on Tobacco Control—a treaty-based mechanism that brought together governments, public health bodies, researchers and civil society to analyze evidence and draw up common rules. The International AI Safety Report demonstrates comparable international consensus-constructing activities are already taking place in other aspects of AI.

Some duty also falls at the users of AI, who should try and avoid or control their own doubtlessly harmful behavior. But appeals to individual moderation or mindfulness had been shown with other addictions to be insufficient.

While the harms related with smoking or alcohol misuse are well known, society still depends on age limits, packaging rules and marketing limitations. Generative AI is being incorporated into the everyday fabric of our society. The choices we now make will determine what acceptable use looks like for years to come.

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Tarun Khanna

Tarun Khanna

Founder DeepTech Bytes - Data Scientist | Author | IT Consultant
Tarun Khanna is a versatile and accomplished Data Scientist, with expertise in IT Consultancy as well as Specialization in Software Development and Digital Marketing Solutions.

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