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Home » Vana is letting customers own a piece of the AI models trained on their data

Vana is letting customers own a piece of the AI models trained on their data

Tarun Khanna by Tarun Khanna
April 9, 2025
in Artificial Intelligence
Reading Time: 4 mins read
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Vana is letting users own a piece of the AI models trained on their data

Photo Credit: https://news.mit.edu/

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More than 1 million people are contributing their data to Vana’s decentralized network, which began as an MIT class venture

In February 2024, Reddit struck a $60 million deal with Google to permit the search massive use data on the platform to train its artificial intelligence models. Particularly absent from the consultation have been Reddit customers, whose data have been being sold.

The deal reflected the fact of the present-day internet: Big tech enterprise personal virtually all our online data and get to determine what to do with that data. commonly, many platforms monetize their data, and the fastest-developing way to achieve that nowadays is to sell it to AI businesses, who’re themselves huge tech enterprises the using of the data to train ever more powerful models.

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The decentralized platform Vana, which began as a class venture at MIT, is on a mission to give power back to the customers. The enterprise has generated a fully user-owned network that allows individuals to upload their data and govern how they’re used. AI developers can pitch users on ideas for brand new models, and if the users agree to contributions their data for training, they get proportional ownership in the models.

The idea is to provide anyone a stake in the AI systems that will increasingly shape our society whilst also unlocking new pools of data to enhance the technology.

“This data is wanted to create higher AI systems,” stated Vana co-founder Anna Kazlauskas ’19. “We’ve created a decentralized systems to get better data — which sits inside huge tech enterprise today — at the same time as nonetheless letting customers keep remaining ownership.”

From economics to the blockchain

A lot of high school students have pictures of pop stars or athletes on their bedroom walls. Kazlauskas had a picture of former U.S. Treasury Secretary Janet Yellen.

Kazlauskas came to MIT sure she did become an economist; however, she ended up being certainly one of five students to join in the MIT Bitcoin membership in 2015, and that enjoy led her into the world of blockchains and cryptocurrency.

From her dorm room in MacGregor House, she started mining the cryptocurrency Ethereum. She even from time-to-time scraped campus dumpsters looking for discarded computer chips.

“It got me interested in everything round computer science and networking,” Kazlauskas stated. “That concerned, from a blockchain perspective, disbursed systems and how they can shift economic power to individuals, as well as artificial intelligence and econometrics.”

Kazlauskas met Art Abal, who was then attending Harvard University, in the former Media Lab elegance Emergent Ventures, and the pair determined to work on new methods to obtain information to educate AI structures.

“Our question was: How could to you have a large number of people contributing to those AI systems using more of a distributed community?” Kazlauskas recalls.

Kazlauskas and Abal were trying to address with the status quo, wherein most models are trained through scraping data on the internet. Big tech enterprise regularly also buy big datasets from other enterprise.

The founders’ approach developed over the years and was into informed by Kazlauskas’ experience working at the financial blockchain enterprise Celo after graduation. But Kazlauskas credits her time at MIT with assisting her consider these issues, and the trainer for Emergent Ventures, Ramesh Raskar, still assist Vana consider AI research questions these days.

“It was fantastic to have an open-ended opportunity to just construct, hack, and discover,” Kazlauskas sated. “I think that ethos at MIT is definitely important. It’s just about constructing things, seeing what works, and continuing with to iterate.”

Today Vana takes benefits of a little-recognized law that permits customers of most massive tech platforms to export their data at once. Users can upload that information into encrypted digital wallets in Vana and disburse it to train model as they see fit.

AI engineers can suggest ideas for new open-source models, and people can pool their data to assist train the model. In the blockchain world, the data pools are known as data DAOs, which stands for decentralized autonomous enterprise. Data can also be used to create personalized AI models and agents.

In Vana, data are used in a manner that preserves consumer privacy because the system doesn’t reveal identifiable statistics. Once the model is created, users hold possession so that every time it’s used, they’re rewarded proportionally primarily based on how much their data assistes trained it.

“From a developer’s point of view, now you could build these hyper-personalized health programs that take into account precisely what you ate, how you slept, how you workout,” Kazlauskas stated. “Those application aren’t feasible these days because of the ones walled gardens of the big tech enterprises.”

Crowdsourced, user-owned AI

Last year, a machine-learning engineer proposed using Vana user data to train an AI model that might create Reddit posts. More than a 140,000 Vana customers volunteered their Reddit data, which contained posts, comments, messages, and more. Users determined at the terms wherein the model will be used, and they maintained possession of the model after it was created.

Vana has permitted similar initiatives with consumer-contributed data from the social media platform X; sleep data from assets like Oura jewelry; and more. There are also collaborations that combine facts pools to create broader AI applications.

“Let’s say customers have Spotify data, Reddit statistics, and style statistics,” Kazlauskas explains. “Usually, Spotify isn’t going to collaborate with the ones kinds of enterprise, and there’s clearly regulation against that. But users can do it if they furnish get entry to, so those cross-platform datasets can be used to create actual powerful models.”

Vana has over 1 million users and over 20 live data DAOs. More than 300 extra data pools were proposed by customers on Vana’s system, and Kazlauskas said many will pass into manufacturing this year.

“I suppose there’s a whole lot of promise in generalized AI models, personalized medicine, and new consumer applications, as it’s hard to combine all that data or get access to it in the first place,” Kazlauskas stated.

The data pools are allowing groups of customers to achieve something even the most powerful tech enterprises struggle with today.

“Today, big tech enterprise have constructed those data moats, so the great datasets aren’t to be had to everyone,” Kazlauskas stated. “It’s a collective action problem, in which my statistics on its personal isn’t that expensive, however a data pool with tens of thousands or millions of people is virtually valuable. Vana lets in those pools to be built It’s a win-win: Users get to enjoy the upward push of AI due to the fact they personal the models. Then you don’t end up in situation in which you don’t have a single enterprise controlling an all-effective AI model. You get better technology, however anybody advantages.”

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Tarun Khanna

Tarun Khanna

Founder DeepTech Bytes - Data Scientist | Author | IT Consultant
Tarun Khanna is a versatile and accomplished Data Scientist, with expertise in IT Consultancy as well as Specialization in Software Development and Digital Marketing Solutions.

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