Meta declared on Tuesday that it’s expanding its AI agent Muse to small businesses and including new integrations, including Shopify, Dropbox, Slack, and more. The tech giant says the agent can support owners run their business and find new customers.
By plugging Muse into the software small business owners are already using to manage sales, operations, and marketing, Meta is betting that an AI agent with context of a company’s whole operation will be more useful than a stand-by alone chatbot, as it persists to compete against to rivals like OpenAI and Google.
Muse can also link to Instagram professional account analytics, Facebook pages, and Meta advert accounts. Meta mentions the AI agent also is aware of what a business sells, how a brand sounds, and what customers ask about most.
Additional incorporations consist of Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom.
Muse for Small Business is available for free with usage limits. Businesses that need more usage can purchase a subscription plan.
“Small businesses were been growing on our apps for almost 2 decades,” Meta wrote in their blog post. “They informed us they’re short on hours, not ideas. So we built Muse for Small Business to support get work done with the tools they already use.”
Meta has been targeted on expanding its AI tools beyond the consumer and into the enterprise marketplace. The release of Muse for Small Business comes a day after Meta introduced “Meta Enterprise Platform,” a new initiative targeted at expanding the company’s AI offerings to businesses and corporate clients. The move could help Meta see a return on all of the money it’s pouring into AI.
The tech giant hired Chirantan “CJ” Desai, the CEO of database software giant MongoDB, to lead the new initiative.
Meta says it will target on bringing its full technology stack, consisting of Muse, Meta Business Agent, Muse API, Muse Code, and more, to businesses and developers.
The rollout of Meta Enterprise Platform is built on the momentum of Muse, which released earlier this month and topped the app charts in the U.S. And Canada ahead of ChatGPT.
