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Home » Big Four Accounting Firm PwC Ramps Up Crypto Push After Regulatory Thaw

Big Four Accounting Firm PwC Ramps Up Crypto Push After Regulatory Thaw

Tarun Khanna by Tarun Khanna
January 6, 2026
in Crypto
Reading Time: 3 mins read
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Big Four Accounting Firm PwC Ramps Up Crypto Push After Regulatory Thaw

Photo Credit: https://cryptonews.com/

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PwC’s Paul Griggs mention that stablecoin rules under the GENIUS Act are reinforcing self confidence in crypto and pushing the corporation further into tokenization.

PwC is going further into crypto after years of cautious engagement, with the Big 4-corporation saying the Trump administration’s shift on digital assets has given corporate America more room to act.

Paul Griggs, PwC’s US senior partner, told the Financial Times the corporation determined to “lean in” as Washington installed pro-crypto regulators and Congress advanced new rules for parts of the marketplace that banks and blue-chip corporations watch intently.

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The change lands as stablecoins move from a niche tool for crypto traders towards mainstream payment plumbing.

Stablecoin Law And SEC Direction Pull Crypto Closer To Wall Street

President Donald Trump signed the GENIUS Act into law in July 2025, putting a federal framework for regulating fee stablecoins and opening the door for banks to issue their own tokens.

“The Genius Act and the regulatory rulemaking around stablecoin I anticipate will create more conviction around leaning into that product and that asset class,” Griggs stated. “The tokenization of things will absolutely keep to develop as well. PwC needs to be in that ecosystem.”

Regulation is likewise shifting at the Securities and Exchange Commission. Chair Paul Atkins has stated he wants clearer, more predictable rules for crypto markets, and Reuters stated the agency is working on new methods for the how tokens are issued, held and traded.

PwC sits at the centre of that requirement because it is one of the world’s largest professional services networks, best know auditing public corporation and advising executives on tax, deals, controls and risk.

Regulatory Comfort Spurs Demand For Audits And Token Expertise

As crypto products move into regulated finance, customers need auditors who can test reserves, governance and disclosure, and consultants who can map how tokenized cash and tokenized asset flow through real-world systems.

Until lately, the Big Four kept better hurdles for many crypto customers in the US, in part due to regulators signaled skepticism and the quarter carried reputational risk after repeated blowups.

Watchdogs have also long flagged customers protection issues and the use of digital assets in fraud and money laundering.

With the US policy mood turning friendlier, Griggs said PwC has been pitching crypto tech as a practical upgrade for payments, with stablecoins framed as a manner to make transfers faster and less expensive in corridors.

PwC Builds Crypto Bench Strength To Assist New Clients

PwC is likewise taking over audit work within the sector. Mara Holdings, a publicly traded bitcoin miner, assigned PwC as its auditor for the fiscal year ending Dec. 31, 2025, as per the corporation filing.

Griggs stated PwC also needed to construct capability earlier than taking over more work, inclusive of senior hires inclusive of Cheryl Lesnik.

“We are never going to lean right into a business that we haven’t geared up ourselves to supply,” he informed the FT. “Over the ultimate 10 to one year, as we’ve taken on more possibilities in that digital assets world, we’ve strengthened our resource pool inside and outside.”

The push isn’t always taking place in isolation. Deloitte has audited Coinbase since 2020, and KPMG has also been marketing digital asset compliance and risk services, as the Big Four position for a marketplace in which tokenization and regulated stablecoins pull traditional finance closer to crypto rails.

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Tarun Khanna

Tarun Khanna

Founder DeepTech Bytes - Data Scientist | Author | IT Consultant
Tarun Khanna is a versatile and accomplished Data Scientist, with expertise in IT Consultancy as well as Specialization in Software Development and Digital Marketing Solutions.

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